General Manager in Tulsa, OK

General Manager - Tulsa

Job Type: Full-Time, Salaried

Reports To: Regional Manager

Position Overview

The General Manager is responsible for the overall performance, execution, and leadership of the store. This role owns store-level results across sales, parts, service, inventory, customer experience, and financial performance.

The General Manager leads through clear expectations, strong leaders, and disciplined execution. In higher-volume stores, this role is supported by a Sales and Operations Manager and functional department leaders. The GM remains accountable for results while delegating day-to-day execution appropriately.

This role is designed for experienced operators who know how to run a business, develop leaders, and deliver consistent results.

Store Leadership and Execution

• Own store-level revenue, gross profit, and controllable expense performance
• Translate regional strategy into disciplined daily execution
• Lead consistent operating rhythms including huddles, reporting, and performance reviews
• Maintain visible leadership presence across sales and service operations
• Build a culture of urgency, professionalism, and accountability

Sales, Parts, and Service Oversight

• Drive coordinated execution across sales, parts, and service departments
• Hold department leaders accountable to performance standards and KPIs
• Monitor sales conversion, service throughput, and inventory discipline
• Ensure clean handoffs between departments to maximize revenue capture
• Remove operational bottlenecks that limit growth

Financial and Inventory Accountability

• Maintain strong command of the store P&L and performance metrics
• Monitor revenue trends, gross margins, labor performance, and expenses
• Ensure accurate inventory controls across trailers, parts, and service
• Partner with regional leadership on budgeting and forecasting

Team Leadership and Development

• Recruit, develop, and retain high-performing leaders and team members
• Provide coaching, performance management, and succession planning
• Build leadership depth to support continued market growth

Customer Experience and Community Presence

• Ensure a consistent, professional customer experience across all touchpoints
• Address escalated customer concerns and ensure appropriate resolution
• Represent the store positively in the local market and community
• Support local marketing efforts and partnerships in alignment with company strategy

Operational Discipline and Compliance

• Ensure store compliance with all safety, legal, and regulatory requirements
• Maintain consistent opening, closing, and security procedures
• Ensure systems, processes, and controls are followed accurately
• Identify execution gaps and implement corrective actions

Qualifications

• Five or more years of leadership experience in retail, dealership, or multi-department operations
• Prior experience in trailers, automotive, RV, equipment, or similar industries preferred
• Proven ability to manage revenue, expenses, and operational performance
• Strong people leadership and accountability skills
• Comfortable reading and managing P&L statements
• Ability to lead in a fast-paced, performance-driven environment
• Strong communication, organization, and decision-making abilities

Why Work at Nationwide Trailers

Nationwide Trailers is a fast-growing, family-owned company built on straightforward values. We do right by the customer, support our teammates, and focus on building something we are proud of. Our General Managers are trusted to run their stores, supported by regional leadership, and given the tools and structure to succeed.

Pay Structure

Compensation includes a base salary and participation in performance-based incentive plans tied to store revenue, profitability, and execution.